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Thanks to PDF, for the past couple of decades, most papers make digital proofs of ads and send them to customers via email. Maybe that’s a bit too far back in the day. Then we had to rush back to the office with the ads, with notes, so production could make final corrections before going to press.
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There were times I just took the layout boards to the customers, hoping the little bits wouldn’t pop off in transit. Who remembers the days when we had to make PMTs of the layout boards as proofs, or, years later, making photocopies? Side note: I just finished recording an episode where I explain this new feature in detail. However, one of InDesign’s new features, Share for Review, can be especially useful for newspapers in ad proofing and workflow. If the list of new features for newspapers in the recent Creative Cloud release from Adobe left you underwhelmed, you’re not alone. Between Takes: Thoughts from the Set of is a new column.
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